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Our Story

Tshāȳ

Elegance Reimagined, Consciously Crafted

In the whispered elegance of Kashmir, the golden Chinar leaves sway gracefully in the breeze. This is the essence of Tshāȳ. A tribute to timeless beauty, Tshāȳ celebrates meticulous craftsmanship and enduring design.
Our founder, Surbhi, grew up surrounded by the gentle beauty of Kashmir. With their resilient spirit, the Chinar leaves mirrored her journey of adaptability and growth. When Surbhi transitioned to Ahmedabad, she carried with her the serenity of her origins and the excitement of new possibilities.
Tshāȳ emerged from this unique combination as a brand where Kashmir's understated elegance meets Ahmedabad's bold, contemporary pulse.
In an age where trends race with time, Tshāȳ is about timeless fashion. Our garments are crafted to embody a blend of timeless elegance and contemporary sophistication. Each piece is designed to transcend fleeting fashions, becoming a treasured part of your wardrobe.
When you choose Tshāȳ, you embrace a narrative of enduring beauty and mindful living. Each garment is a testament to a story of grace and purpose, crafted to enhance your style with a touch of timeless luxury.

E.L.I.T.E

Ethical Craftsmanship.

Luxurious Textiles.

Intelligent Design.

Timeless Quality.

Exceptional Value

  • Vision

    "To redefine luxury fashion by setting the benchmark for excellence and fostering a global movement towards quality and mindful consumption."

  • Mission

    "To create refined, timeless garments that inspire individuals to embrace sustainable style, while championing ethical practices and advancing the future of fashion."

  • Values

    "Timelessness. Quality. Transparency."

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